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The problem:
Low product knowledge among employees exposes companies to MILLIONS in losses in the form of
higher service costs.
wrong decisions.
more frequent failures.
lower sales.
The solution:

BaseOn platform for company-wide product and operational knowledge management.

Consequences of having a low level of or outdated product knowledge:

Consequences of having a low level of or outdated product knowledge:

In sales teams:

  • An underperforming sales team, trouble reaching targets.
  • Lack of ability to convince the customer to the product.
  • Having difficulties in building an “expert” image in the eyes of the customer.
  • Experiencing communication chaos within the sales team.
  • Misleading customers unintentionally.

In technical teams:

  • Increased installation, assembly and service times.
  • Risk of more failures and complaints.
  • Unintentional damage, destruction of equipment during installation.
  • Passing on incorrect knowledge to new technicians.
  • Making repeated technical errors.

Among business partners:

  • Lack of understanding of your offer and its value for the end customer.
  • Weaker commitment to promoting the product properly.
  • Having lower sales in certain product categories.
  • Weaker product distribution (in comparison to competitors’ products).
  • Preferring products of other suppliers instead of promoting your products.

You will soon be able to improve the efficiency and sales performance of your business by:

You will soon be able to improve the efficiency and sales performance of your business by:

1

Implementing a unified, knowledge base system.

2

Automating the communication processes of change in your company.

3

Educating with the product 10x faster, more frequently and at a lower cost.

4

Increasing levels of product knowledge.

5

Constantly verifying product and sales knowledge of your employees.

Low levels of product knowledge are often due to the belief that:

Low levels of product knowledge are often due to the belief that:

  • Employees can handle the product and its application by themselves.
  • It is better to spend time working “with customers” than educating employees about the products
  • Communicating and educating about changes in the product is a significant and at the same time unnecessary cost for the company.
  • One product presentation is enough to master a product well.
  • Courses connected to products ought to always be conducted “in the conference room” in a face-to-face basis.
  • There is no need for modern product knowledge distribution tools.