Marketing_ok_1
THE MARKETING DEPARTMENT.
A great tool for
product marketing
for my employees.

I have created a "Marketing Product Academy" to help employees understand the company's product strategy. As a result, I increased the conversion of marketing activities into measurable sales results.

You’ve done a great marketing campaign, but the sales team isn’t converting it into sales?

You have given your sales team over 1,000 lead customers, but they managed to close only a few deals, so their sales barely covered the campaign budget. Why doesn’t the campaign have a high in return sales? The answer lies in the fact that you have focused all your attention on communicating with your customers, neglecting to educate your salespeople about the product, who are just ruining the effectiveness of your campaign.

Create a “Marketing Product Academy” and start your marketing campaign “from the inside”.

Take on the role of creating a product knowledge base centre in your company. Before you promote the product on the market, educate your employees about it beforehand. In particular the sales, customer service, technical and service teams, i.e. the departments responsible for the direct contact with customers and the market.

BaseOn will enable the sales team to implement marketing guidelines more successfully.

Around 65% of marketing content is not used by sales and technical departments. With the BaseOn platform, you will be in control of whether, when and how much the employees in other departments have mastered and understood your marketing messages.

Raise awareness of marketing activities within your company.

Create a database of marketing materials and make them available to employees. You will strengthen their understanding of your marketing activities.

Verify, if your employees understand your marketing strategy.

Thanks to the fact of allowing your employees to understand your strategy, the whole company "speaks the same language and is heading in the same direction".

Improve collaboration between your marketing and sales teams.

Communicate new promotions and products more effectively and gain confidence that the team understands the rules and can communicate them to customers.

Create a library of marketing materials.

Did you know that 67% of marketing materials are not used by salespeople? Organise all your marketing materials in one central base and measure how often sales teams use them.

Employees with a lack of product knowledge can ruin your marketing efforts. Don't let that happen, educate them when it comes to:

marketing guidelines
marketing guidelines
product innovations
product innovations
how to sell products
how to sell products
how to handle
how to handle "incoming" leads
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