You’ve done a great marketing campaign, but the sales team isn’t converting it into sales?
You have given your sales team over 1,000 lead customers, but they managed to close only a few deals, so their sales barely covered the campaign budget. Why doesn’t the campaign have a high in return sales? The answer lies in the fact that you have focused all your attention on communicating with your customers, neglecting to educate your salespeople about the product, who are just ruining the effectiveness of your campaign.
Create a “Marketing Product Academy” and start your marketing campaign “from the inside”.
Take on the role of creating a product knowledge base centre in your company. Before you promote the product on the market, educate your employees about it beforehand. In particular the sales, customer service, technical and service teams, i.e. the departments responsible for the direct contact with customers and the market.
BaseOn will enable the sales team to implement marketing guidelines more successfully.
Around 65% of marketing content is not used by sales and technical departments. With the BaseOn platform, you will be in control of whether, when and how much the employees in other departments have mastered and understood your marketing messages.