Marketing Department

Marketing helps develop salespeople
Are you in charge of marketing for the new product? Your actions are evaluated by how they translated into the market success of the product. Imagine that all your hard work, the marketing budget, has all paid off – you got a 1000 hot leads from the market.
The Sales Department takes over the leads and almost none of those 1000 leads closed any sales. What they did sell barely covers the budget of the marketing campaign. Suddenly all of your effort, time and budget has gone to waste. But why?
Because you focused all your attention on communicating with customers, entirely neglecting that you have to educate salespeople about your product. For salespeople, “your product” is simply another item among dozens of others that they have to sell.
Increase the assimilation of product knowledge
Additionally, about 65% of marketing content is never used by the salespeople*. SalesOn gives you control over whether and when salespeople read your marketing materials, thus improving their use by 300%.
If you don’t want your efforts to be wasted at the last stage of commercialization, make sure to educate your salespeople about your offer.
