Marketing helps develop salespeople
Are you in charge of marketing for the new product? Your actions are evaluated by how they translated into the market success of the product. Imagine that all your hard work, the marketing budget, has all paid off – you got a 1000 hot leads from the market.
The Sales Department takes over the leads and almost none of those 1000 leads closed any sales. What they did sell barely covers the budget of the marketing campaign. Suddenly all of your effort, time and budget has gone to waste. But why?
Because you focused all your attention on communicating with customers, entirely neglecting that you have to educate salespeople about your product. For salespeople, “your product” is simply another item among dozens of others that they have to sell.
Increase the assimilation of product knowledge
Additionally, about 65% of marketing content is never used by the salespeople*. SalesOn gives you control over whether and when salespeople read your marketing materials, thus improving their use by 300%.
If you don’t want your efforts to be wasted at the last stage of commercialization, make sure to educate your salespeople about your offer.
Increase the product knowledge of your salespeople
Measure the effectiveness of campaigns carried out by salespeople
Provide information about new promotions
Create a library of marketing materials
Salespeople with a lack of knowledge on your products can ruin your marketing efforts. Don’t let that happen, educate them on:
Customers about SalesOn
[…] indeed, thanks to SalesOn, we have been constantly improving the competences of our sales team for almost two years! It was all possible thanks to mutual understanding, commitment, and partnership cooperation. Many thanks to the entire team of McHayes Steward Group and Danone’s HR and Sales team
SalesOn allows us to develop the sales team in small steps. The greatest value is the reporting module, where we see what salespeople know and can do, and on which areas we still have to work on. Working at Saleson also allows you to develop the involvement of salespeople in the learning process anywhere, anytime.
SalesOn is a practical tool that allows you to develop competences and skills of the sales force. It offers a wide range of training courses for sales representatives as well as for managers. In an easy and accessible way, you can analyze the results, track the progress of employees and determine the potential for improvement. For us, creating our own product training is also of great value. I recommend!
SalesOn appeared in our structures during the pandemic, thanks to which our sales reps were not deprived of access to knowledge and opportunities for continuous development. The subject of training on the platform allows you to personalize training and adjust materials to the diagnosed needs of our employees. This year, we are going a step further – we decide to use the opportunities related to planning and monitoring coaching work offered by SalesOn.
“We have been with SalesOn for 2 years. This accessible form, fast and easy to use, allowed for the introduction of regularity, mobility and a wide range of topics in the field of training for our sales reps and telesales reps. Being able to repeat and easily access knowledge is a key factor in keeping it remembered and used. I believe that this is the most optimal form for companies with large sales departments. “
SalesOn gives our salespeople the opportunity to learn according to the rhythm and preferences of each of them, additionally they can train from anywhere.
I can wholeheartedly recommend. A well-prepared product, an efficient service base, and most importantly … we developed the final functionalities together… and now we are happy to use it. Thank you to the entire SalesOn Team.
This solution is on point. It perfectly addresses the needs of the new post-Covid world. Our salespeople are satisfied and committed. I can wholeheartedly recommend using SalesOn.pl
We implemented the SalesOn platform at the beginning of 2020 and it was a great decision. Our sales representatives have the opportunity to develop their sales skills at any time, which translated into better results of the company despite the pandemic. I recommend SalesOn to any company that appreciates the importance of investing in human capital.