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What is Product & Sales Enablement and how will it help your business?

What is “Product Enablement”?

“Product enablement” is the process of providing the necessary tools, resources and support to enable employees, customers or partners to work effectively and use the company’s products or services. The main objective of product “competency implementation” is to ensure that those interacting with the product have the knowledge required to use it at its most optimal level and achieve the desired results. Here are some key aspects of “product knowledge implementation” (product enablement) in companies:

  • Knowledge and education: Providing materials connected to products to employees, customers and partners. Through product descriptions, online courses to better understand the benefits of the product.
  • Support and guidance: Offering access to guidelines to help employees with any issues or challenges they may encounter when using the product.
  • Onboarding processes for new employees: Helping employees start using the product as quickly as possible. This may include giving access to the product knowledge base and knowledge tests which are essential at the beginning of the work contract.
  • Product marketing and communication: Ensuring proper communication of product improvements and new features to encourage employees to use the product to its full potential.
  • Feedback and iterations: Encouraging user feedback and incorporating it into future iterations of the product which helps to improve the product.
  • Keeping record of initiatives: Being able to share initiatives using performance indicators (KPIs) and metrics allows decisions to be made based on data rather than impressions and opinions.

“Product enablement” is a critical element to the success of businesses, increasing product implementation and enhancing customer satisfaction. It plays a key role in supporting internal teams such as the sales, customer service, technical team, providing them with the necessary knowledge and tools to have a holistic approach to the product. Overall, a well-executed product advocacy strategy contributes to an overall increase in sales of a company’s products or services.

What is “Sales Enablement”?

“Sales Enablement” refers to the process of equipping the sales team with vital tools, resources, knowledge and support they need to effectively engage with prospects, communicate the value of products or services and ultimately close deals. The primary goal of sales support is to enable sales representatives to be more productive, efficient and effective in their sales efforts. Key elements of corporate sales support include:

  • Training and skills development: Provide a range of training courses to enhance the team’s product knowledge, sales techniques, objection handling and negotiation skills.
  • Sales materials and content: Offer company materials i.e. sales documents, brochures, case studies and testimonials to help salespeople communicate the value of the product effectively.
  • Access to information: Ensure salespeople have access to up-to-date information when it comes to products, pricing, competitive analysis and market trends so they are well prepared.
  • Continuous training: Provide ongoing training and support to sales representatives to help them meet challenges, hone their skills and improve their performance.
  • Sales knowledge base: Create a sales knowledge base that outlines the best practices, sales processes and strategies, enabling an effective approach to each sales opportunity.
  • Sales support technology platforms: Use a dedicated IT platform that provides resources, automates processes and facilitates knowledge sharing within the entire organization.

By implementing effective Sales Enablement strategies, supported by Online Sales platforms, companies can empower their sales teams to be more efficient, confident and customer-focused, leading to increased sales performance, improved customer relationships and overall business growth.

BaseOn will help you combine these two key factors in a quick, simple, cost effective manner … within your whole organization.